2016 IIDA student design competition: The social station

INTRODUCTION

The IIDA Student Design Competition (SDC) celebrates the talent and fresh design ideas of interior design students throughout the world who are currently enrolled in an interior design program or institution. The competition provides emerging professionals the opportunity to showcase their work and gain exposure in the Interior Design industry.

2016 DESIGN PROBLEM

Social selling or social retail is a massive and disruptive change to the old and stale business-to- consumer retail model. Makers and sellers no longer need traditional distribution and big box stores to reach consumers with their products with companies like Stella & Dot, Matilda Jane, and Juice Plus being born from this model.

What co-working has done to the o ce space, social retail has done to the retail industry.
As freelance work is on the rise and technology has paved the way for a new mobile workstyle, the need for conventional o ce space is declining.

After 5 years of steady growth, co-working spaces are no longer a fad; they are part of today’s o ce ecosystem. The makers and sellers of the social retail boom need workspace, and the co- working model o ers the right combination of a ordability and exibility to operate a business, make/generate their product, and display it. This year, IIDA would like SDC participants to look at the future of social retailing workspace with the creation of Social Station.

THE CHALLENGE

The 2016 IIDA SDC invites you to create Social Station—a rst-of-its-kind co-working space specialized for today’s social retailers. Your program should be the integration of both social retail and a high-functioning co-working space. Encouraging adaptability, health, and well- being, and an emphasis on an active, engaging space should be priorities in your nal design. It should also address new models and approaches to the co-working space.