Beyond the Centerline: Reinventing New York City's Park

Description

OPEN CALL FOR CREATIVE IDEAS
REINVENTING NEW YORK CITY’S PARK AVENUE MEDIANS WITH DESIGN

Park Avenue, one of the world’s premiere thoroughfares, is traditionally known for its tall buildings that are home to Fortune 500 companies. The medians of Park Avenue, or the “centerlines,” are traditionally characterized by plantings and periodic sculpture installations. Park Avenue medians represent a traditional element of New York City but also provide an opportunity for reinvention. Other areas of New York City, such as the High Line, have successfully transformed into an exciting destination for city dwellers and visitors alike.

Fisher Brothers is pleased to sponsor a $30,000 privately-funded design competition using the Park Avenue medians (between 46th – 57th Streets) as a canvas for collecting visionary design proposals with the potential to enliven Park Avenue’s commercial district. The goal of this competition is to foster creativity and challenge participants to think outside the box; to propose exciting ideas that have never been considered possible for the medians; and to reimagine the existing urban landscape. We want ideas that bring Park Avenue into the 21st century.

Fisher Brothers urges competition participants to think “beyond the centerline,” using the medians as a blank canvas for creative ideas to engage the community and reimagine Park Avenue. Designs should be considered a seed that when planted will completely change the dynamic of the Park Avenue centerline and the Midtown East neighborhood. We encourage you to conceptualize this project in any way that inspires you and the parameters remain broad to allow for maximum creativity.

Up to 10 competitors selected by an esteemed jury will be invited to publicly display their designs at Park Avenue Plaza, a building prominently located on Park Avenue and 52nd Street, in February 2018. The jury will select a $25,000 grand prize winner and a popular vote will determine a $5,000 prize winner.

PROJECT SPECIFICATIONS

• The ability to interpret artistically what will invigorate Park Avenue is entirely up to you.
• Designs may incorporate multiple, single or partial medians.
• The current medians are approximately 200 ft. long and 19’6” wide (east to west). For the purposes of this competition, please do not feel constrained by these numbers.
• Currently, objects placed on any one centerline cannot exceed 8000 lbs. Again, for the purposes for this competition, please do not feel constrained by these parameters.
• Designs must allow for pedestrians to cross over Park Avenue.
• Selected designs will be provided with a 4’ x 4’ table/floor area for their display at Park Avenue Plaza.
• Entries may be submitted by an individual or team of individuals.

SELECTION CRITERIA

Up to 10 designs will be chosen by a jury for display at Park Avenue Plaza.

Design proposals will be evaluated by a jury based on the following factors:

• How well the submission addresses the neighborhood context and the need to reimagine Park Avenue
• Creativity and quality of the entrant’s initial design proposal and ideas
• Degree of innovation and interaction with community
• Creative use of materials
• Environmental soundness
• Use of technology
• Implementation feasibility of the proposal