D&AD New Blood Awards 2018

Description

The entry site will open in early 2018.
Deadline for entry: 20 March 2018, 5PM GMT

Real briefs, set by real clients, judged by top creatives.

Reckon you’ve got what it takes to make it in adland? Keen to show those industry folk who’s boss? If you’re a student or a recent grad or simply an aspiring creative between 18 and 24, now’s your time to shine.

We’ve got 17 real world briefs to get stuck into, set by some of the biggest brands. Designed to put you through your creative paces, and spanning everything from branding and board game design to copywriting, content and campaigns, you definitely won't be short of challenges to choose from.

What are you waiting for? Knock our Judges socks off.

To find out what to submit…

1. Check your chosen brief. The What and How to Submit section will tell you the formats you can submit your response in. It’ll be a combination of the following: video, JPEG, interactive, text and physical material.
2. Find the full specifications for each format (file type, file size, etc) in the following pages. Make sure you meet these specs when preparing your work, or it may not be accepted, or may not display properly at judging.
3. Please note, if you are entering the New Blood Side Hustle with Adobe the entry requirements differ. You can find all the information you need in the New Blood Side Hustle with Adobe brief pack. For information on formats, see below.

Title & Description

• You’ll need to give a title and description when you enter online.
• Title: The name of your concept, not simply the name of the brief (eg “Be Here & There” not “BBC Project”, “StartUp High” not “Pearson entry”)
• Description: A short summary of your idea (max. 100 words). Don’t include the brief in this description. We will use this to help promote your work if it wins, and it will be available to the judges as supporting material. Your brief may ask you to include specific info in this description.

Main vs Optional Submission Material

• Most briefs have options for the main deliverable(s) and optional supporting material.
• The main deliverable is what you must submit for that brief, and what the judges will base initial decisions on. They’ll view this first, then look at any optional material only if they want to – ie if your main piece has impressed them enough to want to see more.
• Your main piece(s) must clearly and effectively present your idea and execution, anything the judges will need so they can understand your response, and anything specified under What’s Essential on the brief.
• The optional pieces are your chance to show additional executions (eg ads, product mockups, app prototypes), or give further insights into your research and development.
• You’ll be asked to name every asset (each file you upload or URL you input) – use this to clearly indicate whether that asset is one of your main deliverables, or an optional supporting piece (e.g. “Main Deliverable 1”, “Supporting Image 3”, etc)
• You will also be able to control the order your assets are viewed in – make sure your main piece(s) come first, and that the viewing order makes sense.