HOLLYWOOD design competition

Description

The HOLLYWOOD competition will serve as a design charette to explore the potential of the site, its relation to the Hollywood Sign and the surrounding park and community. Participants will have the freedom to explore the home’s program, design style and contextual relationship. The competition will challenge the traditional approach to residential design as well as the nature of a modern day home. Participants will study the role a home plays in our lives, both today and in the future.

Hollywoodland, established in 1923, is the neighborhood for which the iconic sign was built to advertise. Located at the top of the famed Beachwood Canyon it was to be the first themed hillside residential development in the US. Architects like John DeLario, Richard Neutra and John Lautner are all represented. 

The neighborhood, surrounded by Griffith Park, has a special relationship with the park. The developers original 1923 intentions were to create a community of homes that embraced the environment, were design-worthy and built for modern families. LHOM aims to become an inclusive example. By embracing sustainable features, modern design and a modern way of life, LHOM aligns with the original fundamentals of the Hollywoodland developers and  the neighborhood.