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Become a member of the largest community of creators in the world! Share your videos, animations, photos, designs, short essays and ideas - enhance your creativity and at the same time help more than 100 top brands such as l’Oreal, Coca-Cola, Danone or Microsoft to innovate their business and to better meet the needs of people and the society.
Description
Make Jack Daniel’s the brand consumers are proud to order (at a bar)Jack Daniel’s is the world’s number 1 selling premium Tennessee Whiskey. This global iconic brand is sold in over 165 countries around the world, but is still all made in one place. In 1866 Jack Daniel himself registered his distillery in Lynchburg, Tennessee. While this small town may not be on everyone’s radar, it is the only place in the world to make every drop of Jack Daniel’s Tennessee Whiskey. Jack Daniel’s stands for a symbol of strength and for what is real. When consumers drink Jack Daniel’s they should feel strong and centered. When consuming in a pub or bar they should look confident, independent and intriguing. Even though Jack Daniel’s is a brand with such rich heritage and is an iconic brand, young drinkers are opting for more trendy options such as craft beer, or other hip whisky and rum brands. How can Jack Daniel’s engage these younger consumers and get them to be proud to order Jack Daniel’s?
Make Jack Daniel’s premix relevant for confident whisky drinkers when they are drinking on premise
Format: Presentation with text and visuals (Based on template provided – 3 pages per entry)
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