Packaging design contest by Taplast on Desall.com

Description

Summary

New packaging design contest on Desall.com: Taplast and Desall invite you to design an innovative packaging with connected dispenser for liquids, suggesting an ecological and intuitive solution, suitable for the broader public.

Company description

Taplast is a family company founded in 1974 by Evans Santagiuliana and today managed by the second generation. Bringing together design, ergonomics, precision and sustainability has allowed Taplast, from 1995 to today, to win more than 12 international awards in packaging and be considered at the top of innovation in plastic dispensing systems.
Taplast’s reputation for innovation and environmental attention leads it to develop and produce for multinational companies of consumer goods such as Unilever, Henkel, L’Oreal, Procter&Gamble, etc.

Taplast is looking for a revolutionary dispensing system specifically designed for flexible packagings (pouches), inviting you to design a new packaging for liquids, able to offer an optimal user experience as a primary packaging, with a special attention to the environmental issues and able to present itself as an innovative and versatile solution suitable for products of different brands.

Guidelines

For the correct realisation of your proposals, keep into consideration the following guidelines:

Aim of the contest: there are currently several flexible packagings (pouches) available on the market and used as refill for other rigid containers; the final consumer that buys the flexible packaging is required to pour the whole content into another rigid container, that embeds the dispenser, or to clasp it on a support that constitutes the container of primary use.
The aim of the contest, instead, is to design a new flexible packaging (pouch) with connected dispenser, that may become the primary packaging to be directly used by the final consumer.

Product typology: the choice of a flexible packaging, over a rigid container, implies a few changes in the user experience, that you are required to take into consideration, including for example the product stability, the aesthetics, the interaction modalities, etc. You are thus invited to design a new packaging with connected dispenser, keeping into consideration the overall user experience, for any customer typology, addressing the new potential critical aspects and dynamics given by the use of a flexible packaging.

Product features: the packaging shall have a dispenser/dosing unit directly connected to the flexible packaging, that will be in all respects the packaging used by the final consumer. In this regard, you are invited to explore new interaction modalities for dispensing one dose. Rethinking the whole user experience, the dispenser shall be compatible with the lack of structure given by the use of a flexible packaging. For this reason, you are invited to study alternatives able to ensure a practical use of the packaging, by considering – for example - self-standing solutions, realised with a special folding of the film or by using an accessory, or else a support device directly attached to the dispenser, etc. Ideally, the packaging shall maintain the same shape throughout the whole life-cycle of the product, however solutions suggesting the compacting of the packaging as it runs out of liquid will not be excluded, if this is suggested in view of optimising the stability of the product and the required space. In no case can refill solutions be suggested.

Replaceable-cartridges version (optional): at your discretion, in alternative or in addition, you may also suggest a dispenser consisting of a rigid structure where the flexible container is hosted, which acts as a replaceable cartridge. In no case can refill solutions be suggested: in fact, the flexible packaging shall be the final container and allow an easy replacement of the cartridge. The final consumer will initially be invited to buy the structure upon which the dispenser is fixed and from time to time will have to install a new flexible packaging. In this case, you may also suggest the employment of electrical technologies and/or sensors that may automate and/or facilitate the user experience. This approach however is of less interest than the flexible packaging solution with connected dispenser described in the previous paragraphs, as it implies greater production costs. For some examples of products already available on the market, please refer to the Material files.

Production cost: given the product typology, the production costs for the packaging you suggest shall be as low as possible, hence suitable for a large-scale production.

Material: the packaging you suggest shall consist of two main elements: the flexible packaging shall be realised with a laminated film and the dispenser (including possible accessories and/or support devices) will be realised through the injection moulding of plastic materials. For some examples of similar products currently available on the market, please refer to the Material files.

Style and brand: the packaging you suggest will be used for products of different brands and for this reason it shall not have too much distinctive traits, that may lead the consumer into associating it with a specific brand over another. In addition, for a better evaluation of your project, you are invited to present your packaging with solid colours container and the Taplast logo (attached in the Material files). The dispenser may be realised in different colours and finishes, at your discretion. For an overview of the possible finishes and solutions currently used by Taplast, you are invited to have a look at the Material files attached and at the client catalogue available at the following link: http://www.taplast.com/pumps-caps/ (in particular, refer to the “ALLPLASTIC PUMPS” typology).

Values to convey: the new packaging shall be perceived by the final consumer as a sustainable product, attentive to environmental issues and at the same time ergonomic, capable of ensuring the greatest ease of use, regardless of the age or the profile of the final consumer.

Deliverables: upload all the images that better present your projects (rendering, descriptions, CAD files, etc.) and, preferably attach the 3D files in .IGS or .STP format. For a better evaluation of your projects, you are invited to present your packaging with a solid colours flexible container and the Taplast logo. If necessary, remember that you can also attach a .ZIP archive containing extra materials.

Evaluation criteria: in the evaluation of your submissions Taplast will take into account the following criteria:

• Functionality / Usability (5/5)
• Economic sustainability (5/5)
• Degree of innovation (4/5)
• Project submission (4/5)
• Eco-sustainability (3/5)