RSA Student Design Awards 2017/2018 MOVING PICTURES

Description

• Through RSA ideas, research and 27,000-strong Fellowship, we seek to realise a society where creative power is distributed, where concentrations of power are confronted, and where creative values are nurtured. As part of this mission, RSA Animate, RSA Shorts and RSA Insights film series were developed to bring big ideas to new audiences.
• Your work has the potential to be viewed by thousands of intelligent, engaged and passionate RSA followers worldwide alongside the RSA Animates, RSA Shorts and RSA Insights.
• Online audiences are savvy, easily-bored and constantly bombarded with fascinating digital material – they’ll turn off very quickly if they are not engaging with the audio and visual imagery.
• We're looking to you to create an inspiring animation that will elaborate on and evolve the words of the speaker. In order to develop the speaker's ideas further, we would advise that you carry out broad research around the topic the speaker has highlighted.
• Entries will be judged according to the innovative way in which the audio content is interpreted. Technical skill will be taken into consideration, but what we really value is the originality and creativity with which you communicate world-changing ideas and concepts.

• The two audio files are taken from the RSA’s esteemed public events programme. The first clip is from leader and author Tiffany Dufu speaking about the everyday pressures that women face in trying to achieve it all. The second audio clip is from journalist Matthew D’Ancona speaking about our collective challenge to communicate facts and question the ‘post-truths’.
• You are encouraged to approach this brief by becoming very familiar with the content and thinking about the different ways that you could tell a story with your animation that will enrich the content and increase accessibility.
• Your submission should combine clarity with attention to detail and wit, aiming to make the content ‘come alive’ and introduce a new audience to the RSA and its renowned lecture and public events programme.
• You must use one of the two selected audio clips and you may not re-order the content or further edit the transcript in order to suit your work; however, you may add up to 5 seconds to the overall length of the audio clip if you wish to have an introduction or conclusion.