Wuxiang Mountain in Nanjing Lishui

Description

Topic

With the B&B investment and brand competition turn white-hot I 2017, the influential quality of bed and breakfast brands have walked out to look for a new oasis in group, South Wuxiang Mountain of Lishui Nanjing located in the hinterland of the Yangtze River Delta, has entered the vision of the B & B industry due to its good natural conditions and deep cultural heritage.

South Wuxiang Mountain is 14 km from Lukou International Airport and directly connected by the Metro Line 7, and there’s about 40 minutes’ driving from downtown Nanjing. As Lishui County was withdrew and became a district in 2013, a series of new urbanization construction had been carried out, Wuxiang Mountain south of Lishui is rich in vegetation, high forest coverage, and scattered by the cultural and historical attractions, as the promotion of its s artistry, publicity and accessibility, Wuxiang Mountain will surely become the destination and the new business card for the short distance round Nanjing and the Yangtze River Delta metropolitan area.

The general problems in the current B & B industry include: the obscure property rights, default risks, scattered site selection, as well as the single business form besides the accommodation, which is hard to form a comprehensive industrial ecology and the deeper user experience, and practitioners need to be improved in the professional aspects of product, marketing and operation.

The B & B brand collection and landing practice, shall provide based support to non-standard accommodation products from the whole range tourism of Wuxiang Mountain, and more importantly, in the transition period of the B & B industry, the overall planning and scenic industry layout will open up a new path for the cluster development of the B & B brands, and guide the industry move forwards the professionalism and ordering.

B&B Founder + Designer

The competition encourages the B & B owners and the designer teams to form into teams, and make the directional design from one site among the villages of Xuejia, Xiaoliujiadu, Shuijing Village, Li Zaifeng, Zhujia and Dongshantou in South Wuxiang Mountain region, with the design area of not less than 1000 square meters, and they can put forward creative programs suitable for implementation in various aspects of the overall positioning, village planning, industrial ecology, public landscape and single bed and breakfast design.

Panel vote+ Public vote

The selection will be composed of two groups: the expert group for the review and the public to vote, among which the expert review and the public vote will decide 36 finalists, and the review results of the expert panel will determine the final ranking.

After the signing of the operation and investment cooperation agreement, the organizing committee will provide construction subsidies in the standard with the construction area of not more than 1000 square meters and 1500 yuan per square for the civil construction meter, 2 years of rent is free and the next 2 years of rent are in half.

Site :

• Site 1 Xuejia
• Site 2 Xiaoliujiadu
• Site 3 Shuijing Village
• Site 4 Lizaifeng

The submitted work should include:

• 1. PPT for the B & B operating ideas, with the contents relating to the B & B brand positioning, operation, marketing and other aspects.
• 2. 4 blocks of A1 display board design programs- single B & B and the whole village public landscape (including but not limited to the overall plan, building floor plan, indoor and outdoor renderings, elevation, profile, renderings and analysis), as well as the picture information to fully express the design concept (300dpi)
• 3. One PDF format design description on the A4 paper of no more than 500 words (Chinese and English versions)
• 4. Information about the contestants, including the name, team introduction, address, telephone or WeChat, email, working unit, recent photos and other information

Optional submitted contents:

Video (2-4 minutes): contestants can submit a short video to better present the idea of the work, including the presence of team members, and description on the design ideas of the works combined with the display board, the form is not limited, and the video format is only for MP4.

The above contents are uploaded on the official website for the online submission